What is GURU?

Mt Baker road gap, photo by Bobby Stevenson

What is GURU?

So what does GURU do? The simple answer is provide custom action-sport vacations built and hosted by the world's top athletes that are true experts, Gurus, of that particular sport and destination.

Custom-built, one-off, all-inclusive vacations, designed by those that know your sport better than anyone. Elite pros and legends, lifelong masters and ambassadors. They have successfully traveled and competed around the globe, innovating and evolving their sport along the way, and now in limited runs are going to mentor and celebrate in shared sessions with true enthusiasts!

And it's so much more than that.

Often many us of believe we're great, really great in our sport, top of our game! But if you've shared a session with a world class top pro, then you know the grace and nuance that devoting your entire life to that sport brings. The effortlessness is a thing of beauty, and it's magic to be around. They don't focus on being smooth and clean, it just happens. Because of this, something very cool occurs, they're more relaxed and thus happier than the remaining 99% of us while doing that sport. This usually manifests into a continuous spark, an incredible energy, a joy that transfers to those around them. This spark has the power to transform sessions. To inspire confidence. To elevate moods and push performance to the next level.

We've gathered a special cross-section of elite pros and legends that are truly great ambassadors to their sport, their world. They have a contagious passion for what they do, and love to share their stoke with fellow enthusiasts. They're at the perfect intersection of ultimate ability and knowledge. The perfect blend of competitor, innovator, ambassador, mentor, and leader. They live for their sport, they've proven to themselves and the world they've truly mastered it, and they're comfortable and excited to rock-it with others. Those are the athletes you can expect to meet and be led by with GURU.

For those of us that have been lucky enough to share a session with a world leader of their favorite sport, we know how special it is, and we can't wait to do it again, and again. It's inspiring. It's electrifying. For those that have yet to experience the energy of a true master, we challenge you to shrug off any doubt you may have and gear up with the world's best. We know you'll be beaming after your session like the first time you got hooked.

So what is GURU? Our pros design each trip. The places they know, the spots they love, the touchpoints that shaped them, and thus in part shaped the current sport they’ve helped evolve. They build the trip they would want, and then you get to experience it with them. More than just sessions with pros, GURU provides rich, immersive, fulfilling adventures. Bonding with your host and other guests. Transformative experiences. And we mean that. You'll go home better than when you arrived. Give us a look.

Life is epic. Adventure well!