The essence of GURU is based on love of sport & travel, need for self-improvement, and desire to constantly grow, evolve, and adapt to the conditions around us.
Rooted in beach and mountain culture, we stand for inclusion and positivity. We believe spending time with like-minded people enhances our experiences, makes us feel alive, and ultimately makes us stronger than we are by ourselves.
We’ve lived action sports, exploring the world and developing some of our best friendships and memories along the way, and we’re leveraging our experience and connections, and our athlete team’s bottomless knowledge and talent, to enable other true enthusiasts to optimize their experiences.